Trying Something New with Fabletics

spcblog, 15 January 2018, 1 comment
Categories: Fashion Industry, Fashion Style

Getting people to try something new is never easy. That’s why activewear brand Fabletics is trying to get people to do something normal in a new way. Health and fitness is a big deal in the world today. When Fabletics was founded, four years ago, they wanted to get more women into healthier lifestyles.

By using fashion, they can inspire women to at least begin the process of getting healthier. That was the most important thing to co-founder Kate Hudson. She wanted her company to inspire all women – regardless of size or age – to be comfortable wearing Fabletics.

Until recently, Fabletics only sold products in certain sizes. Now, they sell lines from XXS to 3X. Their recent expansion into plus sizes came as a delight to a lot of women. Before the only brands selling activewear in plus sizes had low-quality products or it was too expensive.

Activewear is a growing trend that a lot of companies are trying to cash in on. Unfortunately, not all of these companies have high standards. The smartest of the companies recognize who’s buying activewear the most and target those audiences. Millennials love activewear, and they’re far more health conscious than older generations.

The younger generation is also living more digital lives. Technology has completely changed the way companies sell to consumers. At first, the e-commerce markets were gray areas where predatory companies could take advantage of naïve consumers. Now, consumers have all the power; often referred to as the power of the crowd.

These days, consumers use crowd-sourced reviews to determine their purchases. This is why so many brands began using review-centric marketing strategies. As time goes on, more people look to crowd-sourced reviews as the trust between companies and customers drops.

People don’t trust traditional advertising and marketing anymore for many reasons. For most, it’s just an old way of making purchase decisions and isn’t honest enough. Online reviews are not written by companies. They’re written by other shoppers who’ve had good or bad experiences with those products and services. This means people trust these reviews.

According to a BrightLocal study, nearly 90 percent of people trust online reviews just as much as they trust personal recommendations from people they know. As weird as it sounds, online reviews from strangers are more trustworthy than traditional advertising and marketing.

Win a surprise for your squad! Post pictures of you and your squad using #FableticsSquad & #Contest in the caption for a chance to win the ultimate squad surprise ?????????? US only. 1 winner and up to 4 friends will be chosen and notified via DM every Tuesday. See official rules ?? http://bit.ly/FableticsSquad

A photo posted by @fabletics on

Comments

One Response, Leave a Reply
  1. Talia Dax
    24 March 2018, 9:08 am

    The fashion industry is experiencing serious changes and that is because how competitive the industry has become and with Fabletics around things are changing for good. Also cheap essay service the infusion of ideas in the industry has made a huge difference and customers are starting to get used to the pace at which the industry is evolving.

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