Tidal is well-recognized music streaming company. The firm has been operational since 2014, and Shawn Carter (Jay-Z) was one of its co-owners. He is currently the majority shareholder of the company and has partnered with renowned artists such as T.I, Kanye West, Rihanna, and his wife, Beyonce. The musicians have also been playing a significant role in bettering the popularity of the company. They have all used the service to launch their albums exclusively, and this has been beneficial to the company since they have a large number of followers. The business has developed at a fast rate, and the number of downloads that the Tidal app is getting at the iTunes store is also increasing. The service has more than 4.2 million active subscribers. The Tidal administration has changed a lot in the past years, and its current CEO is Jeff Toig. He formerly worked as an executive at Soundcloud before moving to the company. Check this on musicbusinessworldwide.com
Desiree Peres is one of the people who has significantly facilitated the growth of Tidal. She has ample experience in the music business and has been Jay-Z ‘s associate and friend for over two decades. She has overseen most of the deals that the company has sealed with artists whose music is streamed on the service. She is married to Juan Peres, who also works with Jay-Z and manages the Roc Nation Sports. Desiree also has a business that is called SC Enterprise.
Mrs. Desiree’s talent in making deals is outstanding. She commands much respect in the music industry. According to information from the people that she works with, she was responsible for ensuring the success of Beyonce’s Formations tour and the Samsung deal with Rihanna. She is also recognized for being one of the members of the Hova Circle of Influence. Her colleagues at the organization are Ty Smith, Jana Fleischman, Juan Peres, Chaka Pilgrim, and Jay Brown. They all participate in the development of Tidal and various subsidiaries of Roc Nation. Billboard.com has this.
A lot of work has been put in to ensure the success of Tidal in the U.S despite the stiff competitions from older services such as Apple Music and Spotify. Desiree’s expertise has made it easy to run the enterprise, and she has also assisted Jay-Z’s in adapting to his music streaming business. She is focused on keeping the company in business. Tidal aims at reaching the young generation by offering the latest content.