Christopher Burch Explores The Future Of Fashion And Technology

spcblog, 16 December 2016, No comments
Categories: Fashion Designer

Christopher Burch is what is known as a serial entrepreneur. Not only has he played a part in the rise of over 50 different companies, but he’s also the CEO, Founder, and driving force behind Burch Creative Capital. Burch Creative Capital has an impressive brand portfolio that includes ED by Ellen DeGeneres, Nihiwatu, Cocoon9, and Poppin.

Christopher Burch attended Ithaca College where he and his brother created Eagles Eye Apparel. The brothers sold the company for $165 million. Mr. Birch has always focused on the power of branding and is involved in multiple business ventures including apparel, financial services, hospitality, technology and consumer products. He also co-founded the luxury fashion brand, Tory Burch.

Recently, Chris Burch wrote an article for entitled Tech Fashion Trends For The Future. The informative article discusses the synthesis of fashion and technology, comparing the popular boom box of the 70s with the currently fashionable iPod.

Why would a serial entrepreneur be interested in the effects of fashion on technology and vice-versa? Mainly, because the two grow together. For example, wearing glasses used to carry with it a certain stigma. Google Glass wanted to market its high-tech glasses to everyone, not just traditional glasses wearers. Acclaimed fashion designer, Diane Von Furstenberg, had her models sport Google Glass on the runway. This made the glasses more relevant and normalized them in the fashion world. Now the glasses are coveted by computer geeks and fashionistas alike.

Chris Burch addressed another important question in his article; What can we expect to see in the future of fashion and technology? Imagine shoes that can charge your cell phone while you walk, run or jog. Thanks to an inventor/entrepreneur named Soledad Martin, that’s about to be a reality. Designers are using recycled materials to create jackets, t-shirts, and even crowns.

Fashion uses technology to develop new ways to protect consumers. Anna Haupt and Terese Alstin created airbag equipped neckwear that protects bicyclists from head injuries. Ashwin Rajan and Kevin Cannon developed Frontline Gloves. Frontline Gloves protect firefighters and give them a way to communicate during a fire.

The future of technology is leading into the future of fashion. Technology and fashion both work hand-in-hand to make each one the best,” Said Burch “The excitement of tomorrow lies in what both industries learn from each other to make this world a more beautiful, creative, and protected place in which to live.”

Read more about Chris Burch:

https://www.crunchbase.com/person/j-christopher-burch#/entity

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